Just as in the UK and other European countries, household debt in the Netherlands has become a significant concern in recent years. It is estimated that 5% of households are in a situation of serious problematic debt and a further 10% are at risk of entering such a situation. While the economic crisis is partly to blame, the financial behaviour of individuals is also at fault. In the Netherlands, the debt problem is increasingly being considered as a question of behaviour and a wide range of organisations are working to tackle individuals’ ‘unhealthy’ management of personal finances.