There are people who believe that to work with a corporate is to dance with the devil. The Salvation Army for example declined the offer of free advertising in the final issue of ‘News of the World’. Barnardo’s on the other hand was happy to accept a donation of more than £900,000 from the profits generated by that final edition.
With unemployment at its highest for nearly 20 years it’s good to see Grant Shapps tackling the problem head on even though it’s not even his day job to do so. He recently announced the launch of Home Swap Direct which, if you’ll forgive my cynicism, sounds like one of those dodgy finance schemes where a man in an ill-fitting shiny suit comes and takes ownership of your property in return for a handful of loose change so that you can afford to eat and put your two-bar electric fire on in your twilight years.