Leeds announces 12 ‘big ideas’ ambassadors to boost local economy

Leeds City Council has named the ambassadors who will take responsibility for one of the 12 ‘big ideas’ that form the basis of the Leeds Inclusive Growth strategy.

Launched in 2018, the strategy sets out how Leeds City Council, the private sector, universities, colleges and schools, the third sector and social enterprises in the city will work together to grow the Leeds economy ensuring that everyone in the city, is able to contribute to and benefit from its growth.

The Inclusive Growth ambassadors will have an influence over, and be key drivers of the strategy for the city and will work with the council and other partners to bring forward successes.

This week the group met for the first time. Nigel Foster, a founder and director of Fore Consulting will work with the lead ambassadors in each of the three areas to help to develop and promote the city’s plans for inclusive growth.

Judith Blake, leader of Leeds City Council said: ‘In Leeds we are all about our people and communities and realising benefits for the city as a whole.

‘It is great to have 12 new ambassadors coming on board from such wide ranging backgrounds to move forward with our ambitions across the inclusive growth agenda.

‘As a city we are naturally collaborative, with a track record of progress and success in this area and we want to make the very most of these successes as we continue to grow and thrive and ensure that the whole city is able to reap the benefits.’

The ambassadors are:


Best City for Health and Wellbeing Kate Hainsworth (lead)

CEO, Leeds Community Foundation

Children and Young People at the Heart of the Growth Strategy Scott D Lobley

Managing Architect, Telefonica O2

Employers and People at the Centre of the Education and Skills System Tina Turnbull

CEO, People Matters

Working to Create Better Jobs, Tackling Low Pay and Boosting Productivity Craig Burton

Founder and Managing Director, The Works Recruitment


Supporting Places and Communities to Respond to Economic Change Sawsan Zaza andRichard Jackson

Director, DAMSASQChief Officer, Voluntary Action Leeds

Doubling the Size of the City Centre Hiro Aso

Leader, Urban Transport UKEMEA

Building a Federal Economy – Creating Jobs Close to Communities Sophie Michelena

Development Manager, Locality

21st Century Infrastructure Kerry Whalley

Associate Director, ARUP


Leeds as a Digital City Sarah Tulip

COO, Klaxon Technologies

Backing Innovators and Entrepreneurs in Business and Social Enterprises Dawn O’Keefe (lead)

Founder and CEO, Shine

Promoting Leeds and Yorkshire TBC
Maximising the Economic Benefits of Culture James Brining

Artistic Director and CEO, Leeds Playhouse


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