Development company announced new vision for Birmingham regeneration project

From office blocks to a vibrant community hub, Vita Group have outlined their regeneration plans for an abandoned site in Birmingham.

Last month, news broke that Vita group had been successful in purchasing a four-acre plot of land which had previously been earmarked for office developments for several years. 

This week, the organisation have announced their plans for how they intend to use the land. The group plan to construct new apartments, offices and a thriving hub of independent traders, retailers and cafes on the site located in the city centre.

The developer behind the project said it hoped the scheme would address the ‘chronic undersupply’ of housing in central Birmingham for the next generation of workers attracted to the city’s burgeoning business community.

Concrete details regarding the specifics of what could be built – including height, the number of apartments and volume of commercial space – are yet to be confirmed, but a formal public consultation on the plans is due to be held later in the summer.

David Ancell, Vita Group’s Chief Brand Officer told BusinessLive: ‘We believe there’s a real opportunity to bring a neighbourhood that celebrates independent trade.

‘We’ve looked at other masterplans that contain glitzy retailers and chains, but we really want to create a destination that has units designed around independent and artisan traders and start-ups.

‘We believe this will allow us to house a lot more variety in that neighbourhood because we can have smaller units that are accessible to those traders and bring something different to the city.

‘For eating and drinking, again we will follow the theme of trying to bring more independent businesses together. We’re looking at different combinations of things such as food halls and independent breweries. There will also be a focus on health and wellbeing with outside space for a workout and to eat lunch.’

Image: Adam Jones