Over the past four years the British Council’s Creative Cities project has reached 250,000 people directly in 15 countries across Europe. One of its main aims has been to harness the creativity which exists in cities everywhere to the greater good of the city as a whole.
By understanding the public return of universities we can make better-informed decisions about the balance between public and individual investment. The New Economics Foundation (Nef) was commissioned by Universities UK (UUK), the umbrella body representing 133 universities in the UK, to consider this question. We found that the public value was much bigger than most would expect.